The Health Trust’s Health Promotion Program strategy builds on a national priority to encourage the adoption of evidence-based programs that have proven effective at empowering older adults to take more control of their health and reduce their risk of disease and disability. The primary goal of this broadened strategy is to expand the adoption, reach and sustainability of select evidence-based health promotion programs so that they are available for older adults in every city, senior/community center or ethnic community in our region. This can best be achieved with collaborative leadership, planning and the creation of a local infrastructure and partnerships that enable cost-effective implementation.

Health Promotion Program RFP (Released April 26, 2011)

Health Promotion Program Grants

• Catholic Charities of Santa Clara County - Up to $40,000 for 12 months for the Seniors Standing Strong Against Falls project to implement the Matter of Balance Program at four nonprofit partner sites throughout San Jose.
• City of San Jose, Department of Parks, Recreation and Neighborhood Services - City of San Jose Evidenced Based Programs project to implement the EnhanceFitness and Matter of Balance programs at 21 senior community centers throughout San Jose.
• Department of Kinesiology through The Tower Foundation of San Jose State University - $159,405  over 24 months to create and manage the Silicon Valley Healthy Aging Partnership, a program that will prioritize, promote and support evidence-based programs (EBPs) to promote the health and wellness of older adults in Santa Clara and Northern San Benito Counties.
• Stanford Hospital and Clinics-Trauma Service - $67,895 over 24 months for the Farewell to Falls - A Matter of Balance project to implement the Matter of Balance program at five senior-serving sites in northern Santa Clara County.
• SJSU Timpany Center through The Tower Foundation of San Jose State University - Up to $50,000 over 24 months for the Prime for Life: Expanding Evidence-Based Health Program Opportunities for Older Adults in the Greater Santa Clara County Region project to implement the EnhanceFitness program at three sites in San Jose.
• YMCA of San Benito County - $49,670 over 22 months for the Community Supported EnhanceFitness project to implement the EnhanceFitness program at three accessible locations in Hollister.